Till Diestel

CCO

BBDO, Germany

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Till Diestel is currently running BBDO Germany as Chief Creative Officer and is responsible for the creative outcome and restructuring of the offices. Prior to moving back to Germany, he spent over three years at adam&eveDDB in which as a creative director he developed prominent works such as H&M ‘Come Together’, John Lewis Christmas, Marmite ‘Gene Project’ or the Skittles ‘Romance’ Super Bowl ad.

Before that, Till spent several years in various senior positions at the Serviceplan Group Germany, including Executive Creative Director for the global group, a unit he helped open up. Changing the way Serviceplan worked, he was part of the team that made Serviceplan the number 1 agency in 2014 for Germany. Apart from all the business stuff, he is a passionate street art collector, loves taking out his camera for some shots and is a strong believer that advertising needs to be part of pop culture to have an impact

Till Diestel
I was born in….
Bad Oldesloe, small town in the northern part of Germany

I now live in…
Berlin

But if I could live anywhere, it would be…
Sweden at a lake

Right now, I’m binge-watching…
The Mandalorian

The last track I listened to was…
The Weeknd - Blinding Lights

I dream about…
making a movie or writing a book or or or or

The app I couldn’t survive without is…
Instagram

Social media is…
Addiction

When we can travel again, I’ll be heading to…
Sweden. House at a lake.

The most important lesson I’ve learned in 2020…
The importance of culture at your workplace in a time when it is not really possible to be close.

The best/worst thing about lockdown was…
worst: seeing people for real
best: seeing more of family via zoom


What the film industry needs is…
Bravery, more of A24

What I wish I’d known when I was starting my career…
Clients.

The best advice I’ve ever been given…
Have a mentor you trust.

The film I wish I’d made…
Empire Strikes Back

My biggest inspiration is…
Life ( i know... )

The person I would canonise is…
Banksy

If I wasn’t... I’d be…
Writer without having the skills

My last meal would be…
Pasta with Pesto

My life philosophy in three words…
Be Nice. Humble.