Nancy Hacohen

Managing Director


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As Tool of North America’s managing director, Nancy Hacohen leads the creative charge managing a roster of top-tier directors, curating new talent, and overseeing a packed schedule of global productions. Known for her meticulous attention to detail, quick dry wit, and a positive attitude for team building, inclusion, and diversity, Hacohen has brought in exciting new directors like comedy director Paul Briganti, Wes Walker, an Afro LatinX director who directed work for Tesla for two years, and SNL’s directors Hannah Levy and Adriana Cruz. Working closely with Tool’s owner, Director Erich Joiner, Hacohen has quickly expanded Tool’s success and has smartly positioned the company to lead in all categories with artistry, innovation, and execution. Hacohen’s strong and growing stable of comedy directors and visual stylists all have break-out potential and have proven to deliver award-winning and impactful work in commercials, long-form, and New Media.

Throughout her career, Hacohen has produced over 1500 commercials, including Super Bowl campaigns, and collaborations with premiere brands like Apple, Pepsi, and Ford. Hacohen’s work has won numerous awards, including Cannes Lions, Emmys, Clios, and One Show Pencils.