Georgie MacEchern

Head of Sales & PR

Caviar

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As Head of Sales & PR for Caviar in London & Amsterdam, Georgie has played an integral role in helping build the brand and grow the roster over the last five years since joining. Having previously worked at Stink and Cut+Run prior to that, she is one of the most sought after reps in London. Her drive and energy is next to none and she loves working closely with her team and directors in developing their careers. She is also one of the industry’s most respected DJs playing at all the major events & parties worldwide, and it’s this combined love for film & music which keeps Georgie’s passion alive.

When was the last time you felt truly alive and inspired, and what triggered it?
Escaping the city life to the peace & quiet of the French Alps in April and riding my snowboard. It is one of my favourite things in the world & I try and go as often as I can in winter. Nothing beats that fresh air & every time I go I get reminded of the power & beauty of Mother Nature.