Diego Medvedocky

Creative director

Grey, Buenos Aires

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Diego Medvedocky is an Argentinean copywriter with a career of 24 years in advertising industry. Nowadays he holds the titles of President and Chief Creative Officer of advertising network Grey in Latin America, member of their Global Board and also President of the Argentinean office of the network.

As storyteller has given him all kind of recognitions within the ad industry, receiving more than 100 Cannes Lions among other international awards. He has also been invited to several conference stages around the world sharing his very personal point of view about creativity.

Besides sharing his work for global brands such as Coca Coca, Corona or Toyota, now he is resetting his compass once again to find new territories to explore as writer and creative. Since last year, he has been writing and producing an animation short story for children and now he is one of the two guys behind the creation of Pandemos project.

Diego Medvedocky
I was born in….
Marmol

I now live in…
Palermo

But if I could live anywhere, it would be…
the beach

Right now, I’m binge-watching…
High Maintenance

The last track I listened to was…
Space Oddity

I dream about…
Racing Club champion of the Libertadores Cup.

The app I couldn’t survive without is…
Cabify

Social media is…
dangerously addictive.

When we can travel again, I’ll be heading to…
the beach

The most important lesson I’ve learned in 2020…
now is the time to do what you want to do.

The best/worst thing about lockdown was…
too much time to think.

What the film industry needs is…
different voices from around the world.

What I wish I’d known when I was starting my career…
how it’s going to end.

The best advice I’ve ever been given…
if it’s not your problem then it's someone else’s.

The film I wish I’d made…
Agnolia.

My biggest inspiration is…
my daughter Lola.

The person I would canonise is…
Maradona

If I wasn’t a copywriter ... I’d be…
a tennis player (haha)

My last meal would be…
butter and cheese spaghetti

My life philosophy in three words…
find the way.