Six of the best creative commercials

14th April 2015

The world's cleverest 30-second spots

Finish, Dishes directed by Megaforce, Riff Raff
See also Glasses in the same campaign

VB, Raise a Glass directed by Derin Seale, Finch, Sydney
Side story: Derin’s Oscar-winning father John Seale was the cinematographer on this campaign. John was the camera operator on Mel Gibson’s 1981 movie Gallipoli and Derin spent time as a child on the set.

Wilkinson, Sword Play directed by Lieven Van Baelen, Czar.be

Virgin Money, Pigeon directed by Andy McLeod, Rattling Stick

M&S, Great British Hotel directed by Ujin Lin, Bold

Radio Aalto directed by Nalle Sjöblad, Teko Film, Helsinki

Credits

Finish, Dishes and Glasses

Agency: W+K LONDON
Creative Directors:	Carlos Alija / Laura Sampedro
Creatives	Erin Swanson / Cal Al-Jorani
Executive Creative Directors	Tony Davidson / Iain Tait
Agency Executive Producer	Danielle Stewart
Group Account Director	Nick Owen
Account Director	Francesca Purvis
Head of Planning	Beth Bentley
Planning Director	Paul Colman
Planner	Tom Lloyd
TV Producer	Genevieve Sheppard
Assistant TV Producer	Chloe Roseman
Creative Producer	Monika Andexlinger
Interactive Producer	Silvan Schreuder
TV PRODUCTION
Production Company	Riff Raff Films
Director	Megaforce
Executive Producer	Matthew Fone
Line Producer	Jane Tredget
Director of Photography	David Ungaro
Editorial Company	Final Cut
Editor	Joe Guest
Post Executive Producer	Gemma Humphries
VFX Company	The Mill
VFX Supervisor	Hitesh Patel
Flame Artist	Andrew Wood & Gary Driver
VFX Producer	Alex Candlish
Titles/Graphics	Jon Harris & George Adams - W+K London
Music+Sound Company	Siren @ Factory LTD
Composer	Alex Baranowski
Song (if applicable)	Dishes
Producer	Sian Rogers
Mix Company	Factory Studios
Sound Design & Mixer	Jon Clarke, Neil Johnson & Anthony Moore
Producer	Rebecca Bell

VB, Raise a Glass Agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Senior Art Director: Luke Thompson Senior Copywriter: Jim Robbins Account Management: Adam Kennedy, Oliver Wearne and Kate Barnes Strategic Planner: Michael Derapas Executive TV Producer: Sonia von Bibra Senior TV Producer: Lisa Moro Agency Producer - Print: Craig Bulman Designer & Typographer: Jake Turnbull Retoucher: Michael McCall Digital Producer: Gemma Seeto Digital Designer: Jessica Ramsey Social Creative: Matt Maguire Director: Derin Seale DOP/Cinematographer: John Seale Editor: Jack Hutchings Executive Producer: Karen Bryson Flame Artist: Eugene Richards Music Composer/Arranger: Cornel, Tommy, Mark, Pascal, Jojo, Gus & Danny (Producer) Sound Designer/Engineer: Paul Le Couteur Wilkinson, Sword Play Director: Lieven Van Baelen DOP: Lieven Van Baelen Client: Energizer Product: Wilkinson Sword Agecny: JWT New York Agency Producer: George Roca Creative Director: Billy Faraut / Sarah Barclay Copywriter: Ludovic Marrocco Account Manager: Ariel Stern Production Company: AllDayEveryDay Executive Producer: Philip Fox-Mills Servicing Production Company: CZAR.BE Servicing Producer: Lander Engels Production Design: Tanker Editing: Manu Van Hove @ Het Digitaal Geweld Post-Production: Benuts Belgium Sound Design: Serjan Jansen & Bert Aerts @ Senstudio Composer: JSM Virgin Money, Pigeon Agency: m/SIX CEO: Jess Burley Account Director: Beatrice Clarke Producer: Emma Hovell, The&Partnership Creatives: Danny Hunt & Gavin Torrance, The&Partnership Content agency: AllTogetherNow Production company: Rattling Stick Director: Andy McLeod Producer: Simon Sanderson Post Production: Big Buoy VFX: Jim Allen Producer: Barny Wright Music: The Selecter Track: On My Radio M&S, Great British Hotel

Director: Ujin Lin
Executive Producer: Rob Godbold
Production Company: Bold Company

Agency: RKCR Y&R
ECD: Mark Roalfe
Creative Directors: Adrian Lim & Steve Williams

Executive Agency Producer: Jody Allison

Agency Producer: Ally Dean

Local production : Stillking Prague
Line Producer : Adam Lux
DP: Tristan Sheridan
Production Designer : Guillaume Amosse (Alto)
Stylist: Naomi Miller

Editor: Ellie Johnson @ Speade

Post Production: MPC
Producer : Paul Branch
Visual Effects Supervisor: Bevis Jones
Colorist: Jean-Clement Soret.
Sound: Aaron Reynolds @ Wave

Radio Aalto Production company: Teko Film Agency: 358 Director: Nalle Sjöblad Producer: Frej Karlson DOP: Daniel Lindholm Gaffer: Lissu Marila Production coordinator: Daniela Ollus Stylist: Janic Leino Make-up: Milla Puolakanaho Dubbing: Hobsons International Sound Design: Miska Seppä / Humina Grade: Marko Terävä / Post Control AD: Ale Lauraéus Copy: Verneri Leimu & Juuso Janhunen Strategist: Juho Santasalo Graphic designer: Isa Jokela-Gomez Agency Producer: Elina Fredén Account Manager: Kimmo Tupala

Tags: Ujin Lin, Rattling Stick, Andy McLeod, Czar BE, Megaforce, Riff Raff, Finch, Lieven Van Baelen, Bold, Derin Seale, Nalle Sjöblad, Teko Film