24th April 2012
Six of the best … creative music videos
Title of film: Paloma Faith - Picking Up the Pieces
Director: Emil Nava
Videos galore, big beautiful flash displays of creativity, our best line-up this month, includes:

Swedish House Mafia are back with another canine-themed promo. This time director Carl Erik Rinsch conjures up a greyhound race through the desert for Absolut – but Walthamstow dog track this ain’t.

But if a night at the dogs isn’t your thing, how about a day at the races? Directed by Bob Harlow, with a concept from Augusto Sola, Feel the Love for Rudimental  is striking true life documentary of the urban riders of down town Philadelphia.

From the fast and furious to a study in stillness, Aoife McCardle’s lingering lens captures the subtle shades of obsession in a new video for Simian Mobile Disco track Seraphim.

But if Seraphim is a quiet meditation on our neuroses, the new Kooks promo is full blown insanity. Not since Jack Nicholson’s Joker has a wide, toothy, grin been quite so destructive. Surrender Monkeys’s video for The Kooks Saboteur sees an infectious smile spread throughout a nightclub, resulting in a rather disconcerting punch-up.

Meanwhile Emil Nava is focussing on another kind of fight altogether – yup, the weekend-break-ruining bust-up! His promo for the exquisite Paloma Faith turns a country house holiday into an odd spectacle of human waxwork dolls, eccentric guests and creepy chambermaids.

And finally Chris Ullens crafts a jaunty, QVC-inspired video featuring a juicer that resembles an animated Chelsea Flower Show (look, don’t ask, just watch) for Slugabed’s Sex.


Paloma Faith, Picking Up the Pieces

Director: Emil Nava

Production Company: Pulse Films

Rudimental, Feel The Love
Director Bob Harlow
Production company: Somesuch
Exec Producer Tash Tan
Producer Sarah Tognazzi
Producer Gaetan Rousseau
DOP Steve Annis
Editor Leila Sarraf at Trim Editing
Commissioner Dan Curwin
Colourist Luke Morrison at The Mill

Concept by Augusto Sola


The Kooks: Saboteur

Director : Surrender Monkeys

Dop: Cosmo Campbell

Production: El Nino


Slugabed, Sex  

Directed and animated by Chris Ullens

Commissioned for Ninja Tune by Martin Dobson

Art direction assistant and much more by Jamie Durand

Edited by James Wright @ Tenthree

Grade by Ned Al-Astrabadi @ Happy Finish


Simian Mobile Disco: Seraphim

Director: Aoife McArdle

Production Company: Agile Films

Producer: Amber Millington

Director of Photography: Paul Newton

Focus Puller: Julie Moniere / Nicolas Martin

Production Manager: Kat Cattaneo

Art Director: Charlie Lambros

SFX Make-up: Julia Bowden

Editor: Sam Ostrove at Cut + Run

Grade: Mikey Rossiter at The Mill

Runners: Craig Dixon / Adam Freeth


Absolut’s Swedish House Mafia, Greyhound

Director: Carl Erik Rinsch

Production Company: RSA

Agency: TBWA/Chiat Day

Visual effects: Home

Wardrobe styling from Franck Chevalier