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12th February 2018
Six of the best creative commercials
BRANDING AT ITS BRILLIANT BEST

Nike, Nothing Beats a Londoner directed by Megaforce, Riff Raff (Agency, W+K)

Absolut, The Vodka With Nothing to Hide directed by Sam Hibbard, Somesuch (Agency, BBH)

Rag&Bone, Why Can’t we Get Along, directed by Benjamin Millepied, Aaron Duffy and Bob Partington, 1stAveMachine. See also The Rig Film, here, with camera rig master Tony Hill

Centrepoint, The Boy Nobody Could See directed by Martin Stirling, Truffle (Agency, Impact BBDO)

BBC Winter Olympics, The Fearless are Here directed by Smith and Foulkes, Nexus Studios

AncestryDNA, Together Forever directed by Noam Murro, Biscuit Filmworks (Agency,Droga5)
Also see Jones+Tino’s Ancestry spot out of Droga5 here

Credits

Nike, Nothing Beats a Londoner
Director: Megaforce
Production company: Riff Raff
Agency: W+K

Absolut, The Vodka With Nothing to Hide
Director: Sam Hibbard
Production Company: Somesuch
Agency: BBH

Rag&bone, Why Can’t We Get Along
Co-Directors: Benjamin Millepied, Aaron Duffy and Bob Partington
Director of Photography: Darius Khondji
Choreography: Benjamin Millepied
Music: Thom Yorke
Production company: 1stAveMachine

BBC Winter Olympics, The Fearless are Here
Production Company: Nexus Studios
Directors: Smith & Foulkes  
Agency: Y&R London
Creatives: Gavin McGrath, Jim Bolton, Psembi Kinstan 
Agency Producer: Kat Maidment

Centrepoint, The Boy Nobody Could See
Director: Martin Stirling

DOP: Carl Burke 

Impact BBDO Dubai
Production House: Truffle
Executive Producers: Michel Abou Zeid and Cynthia Chammas

Ancestry,Together Forever
Agency: Droga5 London
Agency Producer: Gemma Knight
Production Co: Biscuit Filmworks Uk
Md: Rupert Reynolds-Maclean
Exec Producer: Hanna Bayatti
Head Of Production: Samantha Chitty
Producer: Cathy Green
Director: Noam Murro
Director Of Photography: Jo Willems
Editing Company (Offline): Final Cut
Editor: Ed Cheeseman
Post Production: Electric Theatre Productions
Music Production: String And Tins