On The Cusp, Longlist - Personal Project
Shortlist - Personal Project

TITS: A Voyage Into Objectification

Will & Carly

TITS: A Voyage Into Objectification explores the disparity between the fantasy of the male gaze and the reality of women’s breasts within contemporary society. As a creative social experiment, we set up the “Tits Hotline”, an anonymous phone-line that appealed to young men to leave their raw and uncensored thoughts on women’s breasts - the hotline received over 500 calls. In parallel, women with breasts typically rejected by the patriarchy were invited to be shot against a hot-red Playboy inspired backdrop. By adopting this colour, we subverted its use from promoting sexualised imagery of women, to showcasing real female beauty. The resulting film is a satirical piece that visually celebrates imperfectly perfect breasts in all their wonky, deflated, inflated, blemished and scarred guises, set against a coarse and crude hotline soundtrack to highlight the absurdity of sexist male views.

Will and Carly are London based directors whose work focuses on the emotive richness of people and the social and political relationships and practices that they engage in. Through stylised cinematography and visual symmetry, they tackle contemporary issues to raise awareness and inspire change. Their films have won various awards including 1.4, Berlin Commercial, Kinsale Sharks and Vimeo Staff Picks.