The Glue Society is an art and directing collective behind some of the ad industry’s most-awarded experiential projects. Described by Creativity as “the experts at things which haven’t been done before,” they are recognised worldwide as industry pioneers in experiential advertising, consistently finding memorable and impactful new ways for brands to reach their audiences. The Glue Society’s groundbreaking work spans multiple mediums, encompassing everything from installation and activation projects, to entertainment and commercial direction, to art exhibitions and sculpture. Multi-award-winning brand executions include ANZ Bank’s vibrant “GAYTM” installations and “Signs of Love” outdoor campaign celebrating the Sydney Gay and Lesbian Mardi Gras; the meticulous “Grave of Thrones” installation for Foxtel highlighting the final season of “Game of Thrones;” Airbnb’s viral multi-platform “Until We All Belong” push for marriage equality; Sheba’s “Hope Reef” campaign urging coral reef restoration and environmental sustainability; and Suncorp’s “One House to Save Many” short film chronicling a quest to build more climate-resilient homes. The Glue Society’s work has earned a Cannes Titanium, numerous Cannes Grands Prix, and dozens of other Cannes Lions, D&AD Yellow Pencils, and many more. In addition to advertising work, The Glue Society’s original art projects have been exhibited at Miami Art Basel, Pulse New York, and Art & About Australia, among others. Their Brexit-inspired “What Were We Thinking?” art installation debuted at the 2019 London Design Festival. The Glue Society is represented by Revolver in Australia and New Zealand, and Biscuit Filmworks in the US and UK.