The genius concept for the video sees a collective of intoxicated businessmen solemnly dance through the Tokyo streets at night in a choreographed stumble. Taichi says: “At first, I thought it was going to be a challenge for me to make a visually cinematic music video with a sense of humour... but I believe we were able to pull it off on this one! I am very proud to make a video with such a unique concept in my home country and ever so grateful to make the visuals for these artists. Finally, I would also like to thank the Japanese businessmen who have a weak tolerance for alcohol and pass out in the street. This would have never been possible without them"
Taichi is a Japanese filmmaker, splitting his time between London & Tokyo. He moved to England on his own to study film-making aged 12 and has been building his repertoire ever since. Taichi’s background creates a unique urban visual, drawing inspiration from Japanese and British culture; and has worked with artists such as Kano, Chase & Status and The Chemical Brothers, and brands including Adidas, Childline, Nike & Uniqlo. Taichi is currently one of the most sought after directors in Japan, having just finished his first feature film ‘AFTERGLOWS’, which will be releasing later in 2022, & a variety of music videos / documentaries for artists including King Gnu & ELLEGARDEN.