In The Making, Longlist - Fashion
Shortlist - Fashion
Winner - Silver


Ruslan Gumennyy


It’s a personal experience when you have to make a product yourself without a budget and a team.

I am a creative director and photographer living in Paris, and originally from Moscow. I studied fashion, graphic design, fine art and photography for more than 7 years. I specialise in fashion, art direction, and image-making. I have over 10 years of experience in the industry. I have worked with start-ups and international clients from concept to final results. I started my career in 2006 when I started working as a fashion stylist for Nike, TopShop, TV and fashion magazines. From 2008 to 2020 I worked as a fashion designer and graphic designer. In 2020, lockdown changed my life and I started to love experimenting with image creation, mainly through photography and video. My work has been nominated for festivals such as the Berlin Commercial Film Festival, the Milan Fashion Film Festival, the Porto Fashion Film Festival and others.