Rob Akin directs an impressively punchy promo for Rachel Chinouriri's Give Me A Reason. Jumping between striking performance setups and a mysterious narrative between a woman and her lover, the visual perfectly encapsulates the abstract soundscapes present in the track. DoP Alana Mejia Gonzalez contrasts crisp blue colour palettes with warm reds and monochromatic snapshots, resulting in a stunning tapestry of performance and storytelling. Akin explains, "The surreal narrative moments are ambiguous in nature, but reminiscent of the feelings that are found in the lyrics of indecisiveness and separation."