Flying High, Longlist - Commercial

Sports Direct, Never Just a Game



Pensacola (aka Pau Suris and Pau Dalmases), partnered with COPA90’s in-house team, to create Sports Direct’s advert, ‘Never Just A Game’. Starring the sporting legend and Premier League Hall of Fame icon, Eric Cantona, the film is the first TV spot to ever come out of the football media company – it is a celebration of the unifying power of football and features a host of pro footballers, including England’s Jack Grealish, Trent Alexander-Arnold and Jordan Henderson, Portugal’s Bruno Fernandes, and Germany’s Melanie Leupolz.

Pensacola is a sea port on Pensacola Bay, which is protected by the barrier island of Santa Rosa, and a duo of directors, Pau Suris and Pau Dalmases. They are based in New York but have a great global presence. Pau and Pau are both clever, fast and furious and together they have created something that goes beyond the mere addition of their individual talents. A clever mind style, a fast hand and a very energetic voice.