On The Cusp, Longlist - Music Video

Stone, I've Gotta Feeling

Maxi McLachlan

A quiet lunchtime pub trip descends into chaos as the patrons morph into monsters, convulsing on the floor and biting shards of glass. Evil is spewed out of these zombie-like creatures, spread as a virus from projectile, foam-filled spit. The nightmare however is brought to a halt by the pub landlady, who is clearly no stranger to violent, stumbling men. The video acts as a commentary on toxic behaviour fuelled by lads and alcohol. Maxi stated "As we've all seen, the wrong group of lads with the wrong pints can result in a real life horror-show. I wanted to take that lad-ish behaviour and make it physically toxic, and show how this toxicity can be corrosively infectious (plus it made for a great excuse to finally make a zombie movie)." Drawing on a love of 80s horror films, the practical effects and make-up literally come bubbling up and bursting out of the performers' skin. In particular the patient zero-zombie, as played by Hugo Hamlet, twists and turns in violent fashion as he is possessed. This is made all the more visceral by the saturated, gritty aesthetic capture on 16mm by DP Owain Morgan. The whole video is accompanied by a Mike Skinner like to-camera performance from Fin Power, the front man of the band, regaling his first-hand experiences with toxic masculinity.

Maxi McLachlan (they/them) is a chameleon director, and they hate to be put into a box. Across their music video work alone there is a stand out dance piece that has been featured in the New York Times, in addition to earning a Vimeo Staff Pick, and they have directed both comedy and horror laced videos that each earned a UKMVA nomination (2022/23), as well as a pop Euphoria laced rom-com music video that has racked up over 4 million views on Youtube alone, among many more. The one thing that never changes, however, is a focus on creating distinct stories with a direct emotional impact (as well as a penchant for the surreal). Having started making films on their mum's computer at home in Scotland at age 12, their filmmaking has come on a few steps since then. After a few years of having scraped together every penny they could to create extremely low budget music videos and short films with friends, they have started to establish themselves as one to watch. Always different, always interesting, always experimenting.