Flying High, Longlist - Commercial

CANAL, Biiip

Martin Werner


It’s a 3-episode drama taking place behind the scenes of an ad shoot for Canal+. In the first episode, the director tries to explain to French actor, Kad Merad, that the ad is to announce that Canal+ is now available for streaming – just like Netflix. The second episode introduces a surly teen and a dad who doesn’t give a F*** about Netflix. Then, after shooting the first two campaigns, CANAL+ signed a partnership with Netflix (which was to be announced on October 15). This meant that CANAL+ subscribers would have access to the entire Netflix catalogue on top of the existing CANAL+ TV shows, sport and cinema offers. Since things are now official, it is OK for Kad to mention Netflix in the final film. However, the director hasn’t briefed him properly before the shoot and he completely loses the plot as he finds himself surrounded by décor and actors from Netflix classics like Stranger Things, Orange Is the New Black and La Casa de Papel, in what he believes to be a pure CANAL+ ad.

Martin Werner is one of Scandinavia’s most awarded and respected directors. He is also the founder of Bacon and spends most of the year picking up awards for the work he shot in the US and across Europe. Some of his awards include Grand Prix at New York Film Festivals, Grand Prix at Eurobest and Epica and several Lions in Cannes. And his work includes commercials for Bouygues, Mercedes-Benz, Audi, VW, Lufthansa, IKEA with occasional guests such as Christopher Walken, George Clooney and Guillermo Del Toro. Martin masters all genres and his work always show comedy, performance and a cinematic look. He doesn’t take himself very seriously. His films however…