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RFSU, For Your F*cking Freedom

Marcus Lundin

Valtech Radon

In the film “For Your F*cking Freedom”, the viewer is invited into the transforming story of RFSU’s products and their positive impact on society. Through an eclectic and lovable journey from the edge of the universe into our bedrooms, the film highlights the fact that every purchase of RFSU condoms, sex toys, lubes, pregnancy tests, etc – creates greater freedom for everybody and every body. The film takes place in a playful and dynamic universe, fluently transitioning through multiple worlds and incorporating elements of 3D, animation, and illustrated layers. With our narrator serving as the cornerstone of the film’s creation, we embarked on the subsequent scenes with a profound sense of playfulness and creative freedom – without losing sight of the film’s spicy yet profound narrative – a spirit that undeniably shines through in the final product.

Marcus is known for his musically driven films, harmonious use of VFX and invigorating approach. With a background in editing, Marcus started directing music videos and soon made the leap into commercials directing for one of the worlds largest brands, Nike. Marcus has not looked back since and has gone on to direct for brands such as Pantene, Samsung, Nike, VW, Ikea, RFSU and Ericsson to name a few.