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Arsenal, Third Kit 23/24

Marc Sidelsky

Knucklehead

Marc was born in Toronto to South African parents. One of his earliest memories involves being banished from the living room, as his older cousins watched episodes of “TJ Hooker”…his parents deeming it ‘too violent’. Luckily, in the basement, he discovered Terry Gilliam’s “Time Bandits” on TV. He watched it on repeat until he returned to South Africa at age 7. With a mother in advertising and a father in the electronics game, there was little doubt of his direction. Straight after high school he attended the acclaimed AFDA Institute in Johannesburg. In his second year of film school, his experimental film was purchased by the national broadcaster, SABC. Completing his studies, achieving a BFA (Honors), he then began to work as a creative researcher at a commercials production company. Two months into the job, he directed his first commercial for Volkswagen. It won a Silver Loerie at South Africa’s premier advertising awards. Shortly afterwards he shot a commercial for a church, which became a Cannes finalist and landed him on the ‘Saatchi and Saatchi New Director’s Showcase’. This led to shooting extensively around the globe with talents as diverse as award-winning dance company Pilobolus to Chuck Norris. Marc’s most recent spot for Arsenal x Adidas highlights his vision of bold cinematic storytelling infused with a subtle and subversive sense of humour. Marc’s breakthrough spot was one he wrote and directed for sneaker boutique, Shelflife, showcasing the ‘Stüssy x Nike’ collab. The Vimeo Staff Pick has scooped accolades at all major awards shows including a Silver Sports Clio for Direction, a Silver at 1.4 for Branded Content, the Grand Prix at Ciclope Africa 2021, a Wood Pencil for Direction at D&AD, a Bronze Pencil at One Show (Low Budget - Film), 3 Silver Crafts at Kinsale (Best Use of Humour, Best Performance, Best Writing/Idea) and a Bronze for Best Concept (over 2 minutes) at SHOTS EMEA.