Flying High, Longlist - Branded

Sprite Limelight, Lay Zhang - Alive

Luo Jian

CANADA

It was my first time directing a music video and it was new for me to be directing an idol, rather than an actor. The biggest challenge for me with every project is always finding a ‘balance’. This time shooting with Sprite, we put a lot of effort into finding the balance between the musical style and the narrative style, which was a very interesting creative process. We created a magical realist story about Lay meeting a young boy with a painted Peking Opera face on his way home from rehearsals. As they talk, he gradually realises that the boy is his younger self. After our initial pitch, Lay felt that it was an honest representation of his own experiences of attending various art classes at an early age. To me this was the most positive response. Everything else went pretty smoothly after that.

BORN IN THE FURTHEST PLACE ON EARTH FROM THE SEA. OBSESSED WITH WATER. A TALENTED AND AWARD-WINNING DIRECTOR AND SCREENWRITER, SHE CONCEIVES AND DIRECTS EXTRAORDINARY FILMS THAT OFTEN TAKE A KERNEL OF TRUTH AND SPIN IT INTO SOMETHING BIGGER. A STUDENT OF MANGA, SHE IMBUES MAGICAL REALISM INTO COMMERCIALS AND WEAVE METAPHORICAL VISUAL MAGIC.