Flying High, Longlist - Commercial

Periods Never Sleep

Kim Gehrig


Kim Gehrig is a multi-award winning director with a reputation for distinctly human and technically inventive work. Directing internationally for over 14 years, she has demonstrated a remarkable ability to shape and change culture with her campaigns. As a leading commercials and music video director, Kim is a pioneering female voice. Her irreverent commercial for Libresse, ‘Viva La Vulva’, won 13 Cannes Lions, and was praised internationally for its unconstrained depiction of female bodies. Her celebrated campaign for Sport England, ‘This Girl Can’ inspired over 2 million women to take up a new sport. Her dance classic, ‘Like Sugar’ by Chaka Khan, was included in Promonews’ Best Music Videos of the Decade. She recently directed ‘Periods Never Sleep’ for Libresse, ‘Strangers’ for AirBnB, ‘Run Baby Run’ and ‘Dragon’ for Apple, ‘Snap’ for the launch of AirPods Pro, ‘Wildly. Deliciously. Organic.’ for Green & Blacks, and ‘Life Needs Truth’ for The New York Times. ‘Life Needs Truth’ won 5 Pencils at the D&AD Awards and Silver at the Clio Awards. This year, she was named AdAge Creativity’s Director of the Year. Kim is currently based in Los Angeles.