On The Cusp, Longlist - Commercial

The Call Up

Keane Pearce Shaw

Riff Raff Films

‘The Call-up’ featuring North-London rapper Wretch 32 reveals the Three Lions team for Euro 2020. Directed by Riff Raff’s resident football fanatic, Keane Pearce Shaw, this is a film celebrating one squad who are 67 million strong. The squad announcement film coincides with another football-shaped dream realised for Keane, also recently directing the campaign video for Nottingham Forest’s 2021-22 season home kit release. Forest is not only his home team, it’s his namesake - his Dad’s Forest heroes were Roy Keane and Stuart Pearce. “I feel like I’ve completed a personal treble in the last year by working with Forest and England, as well as directing a FIFA 21 trailer.”

Keane Pearce Shaw; a name full of surnames of all the best footballers that when combined, create a football-mad, self-taught film maker from England (whose heart is really in Spain). Raised on the mean streets of Clifton, Nottingham, Keane moved to London armed with an education in Music Business & Entertainment Management to answer phones and add gig details to artists’ calendars. Then when he started producing MTV live shows, he realised his passion for directing - football content in particular to no one’s surprise - after having the opportunity to direct a film with Manchester United and Adidas in 2016. Since then, Keane has gone on to direct global campaigns for FIFA, Adidas, Nike and Puma, and asked - very politely, he has exceptional manners our Keane - sporting royalty including Lionel Messi, Ronaldo and Beckham to stand behind the camera. He’s recently come full circle, now also working with current top artists and musicians. Along the way Keane has crafted a directing style that can be described as thoughtful, raw, and perhaps even a zeitgeist for modern British street style. Watch this (football shaped) space.