On The Cusp, Longlist - Music Video
Shortlist - Music Video

Bambina, Anyway You Want It

Erin Murray

Florence

This collaboration with Bambina felt like two secret freaks coming together to revel in our freakiness. I’m honored that Bambina trusted me to create this video for her. I think VR sex is the perfect realm to explore the dissonance between reality and fantasy that exists in couple dynamics, and I knew that Pete Puskas’s perfectly glitchy animations and Whitmer Thomas’s physical comedy would milk the humor out of this concept. I hope people laugh and think “wtf” when they see this video.

Erin is an ex-ballerina from Atlanta turned Director/Choreographer and is now based in Los Angeles. Her experience creating movement for artists including Ed Sheeran, Charli XCX, and Muse has made for an intuitive transition into directing.