On The Cusp, Longlist - Music Video

BADBADNOTGOOD, Signal From The Noise

Duncan Loudon


A Lonely man, A sort of street performer without a specific skill / vagrant character. His mood, actions & life dictated at all times by the sound locked to his head, He lives with this single track playing on loop taped to his head. He ends up on the same street corner everyday He hopes for interaction rather than tips... he is always ignored by the same exact people as they make their way to work daily.. just a hello, just a nod would do, they always pass by, off in their own worlds. A Video about strangers, The strange-ness of everybody else. Lives are lived according to whatever frequency you tap into, The Daily mail is a certain frequency, so is the Times. This guy who chooses to live by a sound instead, No other input to your brain No opinions of voices, just a single repeating sound ‘Signal From The Noise’. He have friends and we have partners, Who we think we know well, But at any given time our best guess as to what their interior world experience is will most likely be wrong. Or if truth, only a part truth. It can feel impossible to align frequencies entirely with other people, this man tries to step outside those frequencies entirely. We follow him across a single day.

Duncan Loudon is a film director based in London. His music videos and fashion films have a frenetic energy and an experimental, multimedia impulse. In 2018, Duncan broke out with ‘10 More Rounds' and 'Wild Yout' for Flohio, taking home Best Urban Newcomer at the UKMVAs. In 2019 Duncan won Best New Director at the UKMVAs and Best New Alternative Video for ‘Never Change’ for Obongjayar. Never change was also included in Raindance Festival’s Official Selection and won a D&AD Wood Pencil. In 2020, Duncan directed films for Burberry and MCQ, as well as the music video ‘Psycho’ for Slowthai and Denzel Curry. Most recently, Duncan directed ‘Signal From the Noise’ for BadBadNotGood, and ‘Hit By A Train’ for Jeshi. Duncan studied Fine Art at Goldsmiths, graduating with a first class degree in 2016.