Ashnikko, Daisy

Charlotte Rutherford

Creative Blood

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Charlotte Rutherford takes us back to the future in the wondrous video for Ashnikko's Daisy. Teaming up with Beats headphones and the TikTok community, Ashnikko launched the #BeatsDaisyChallenge, inviting users on the platform to submit footage to potentially be part of the official visual. Responding to the colours Glacier Blue, Spring Yellow, Cloud Pink and Lava Red - the colours of the new PowerbeatsPro headphones - the response was phenomenal, and you'll notice a range of striking looks in the backgrounds of the various setups. The video itself also takes its cue from the colour options, bouncing back and forth between hyperstylised vignettes, overflowing with vibrance and sass. Paying homage to early 2000's retrofuturism, the props and styling sees Charlotte Rutherford putting her stamp on Ashnikko's striking, fearless persona, and the VFX environments fall somewhere between Crazytown's Butterfly and Gaga's latest album cover. There is no stopping Ashnikko now.

Charlotte Rutherford is a London bird, LA-based photographer and director.