Alex is a self-taught director based in London, working in commercials, shorts, music videos, and docs. Collaborating with communities and non-actors, his stories often deal with group cultures and outliers, striving to capture the spirit of a place, a time and the individuals forged within. His first short, “Yellow Jumpsuits” - was featured on Nowness. He has gone on to direct films for brands like Asics, Bose, Chevrolet, Fifa and Mountain Dew, with agencies including Adam&Eve DDB, Havas and Mother. When not working on films he likes to draw. One process feeds the other.