On The Cusp, Longlist - Fashion

An Ode to Procrastination

Aleksandra Kingo

This film is an attempt to meet my own creative struggles, packed in a comical, slightly absurd form. I know too well about procrastination and creative doubts - being scared to start something that you truly love is definitely a form of torture. But just like Sarah, I have mastered the art of pretending everything is just fine and shrugging things off. In a way, Sarah is me, but she is also every other stuck creative out there. I wanted to create a film that is relatable and therapeutic, without being patronising or mocking. Thinking of how much I was procrastinating when starting this script on procrastination, it’s also pretty meta which makes it even more special.

Aleksandra Kingo lives in London and is originally from Lithuania. She attended the University of Arts London, where she studied photography, styling, and art direction. Her humorous films and playful images tell surreal stories realized through bold colors and sharp wit. Walking a fine line between unease and attraction, she plays with viewers’ sense of actuality, creating illusory worlds where lipstick stains are a blessing and champagne baths are perfectly casual. Self-deprecatingly honest, her relatable work blends the dark comedy of her native country with her adopted home’s sarcasm. Inspired by her own everyday life and the wonders of the internet, Aleks creates from a place that celebrates the good, the bad, and the ugly. She likes working with serious – perhaps even slightly dark – topics like and then bringing them to a point of absurdity, sprinkling bright colours and memes all over them.