Flying High, Longlist - Commercial

Where To?

Thomas James

OB

This impressive debut commercial from Thomas James is a lyrical ode to the 'everyday' and an absolute must-watch. As the world slowly begins to reset, ride-hailing app Bolt invites us all to turn the online off in their latest campaign 'Where To?' The film follows a young professional as she steadily reconnects with the real world in the aftermath of lockdown. Told through a myriad of clever match-cuts and visually poetic vignettes, Thomas delivers a triumphant collage of emotion, that meanders from the isolated, nostalgic and frustrated digital world, to a more tangible and celebratory life offline.

Shot by OB Management director Thomas James, his debut commercial work, Where To?uses effortlessly smart match-cuts to express the discomfort and delight of 'normality's return - proving for a deeper and more thoughtful ad than we would normally expect from a driver service.