Flying High, Longlist - Commercial

Fifa 21, Win As one

Terence Neale

Park Pictures

Terence Neale is a director, born and raised in Johannesburg, who has established himself as a distinctive voice in commercial and music video direction. In 2017, he became the first ever South African director to win a Grand Prix at the Cannes Lions for the adidas commercial ‘Original Is Never Finished’. The spot also received accolades from D&AD, One Show, Webby, and the AICP. Marked by an unconventional dystopian perspective, Terence offered a fresh approach to the treatment of streetwear brands, setting the benchmark for others to follow. Terence garnered international attention in 2012 through a creative collaboration with Zef rap-rave duo Die Antwoord – first with the pastel-hued ‘Baby’s On Fire’, followed by the dark and animalistic ‘Fatty Boom Boom’. In 2014, he directed Skrillex’s ‘Ragga Bomb’ transforming his hometown of Johannesburg into a post- apocalyptic battleground for waste trolley surfers. It showed Terence’s natural aptitude for crafting original films defined by a uniquely dark, but colourful aesthetic. His work epitomizes his talent as a visual storyteller, top performance director, and great collaborator, with the ability to find the right approach for every project.