UKMVA Winner - only solo female director of the year - at her first and only attempt so far, Lucrecia, from Buenos Aires, studied photography in London where she developed her love for moving image. Her bold and entertaining narratives with a hyper - real aesthetic, iconic styling and strong characters have been the centre pieces of her filmmaking. Her work has already been widely recognised in the commercial and music world with Kinsale Shark Award and UKMVA Awards, as well as recognition at the Cannes YDAs and 1.4.