Flying High, Longlist - Commercial

The Future is Electric

Laerke Herthoni


The Future is Electric' brings a sense of warmth and magic to the future of electric vehicles, shown through the loving relationship between grandfather (Rolf Lassgård) and child (Chloe Concha).

Laerke Herthoni became widely acknowledged as one of Scandinavia’s top commercial directors after being nominated as Europe’s Best Director at the Young Directors Award as well as Sweden’s Best Director by Roygalan. Laerke is a narrative director who excels in capturing intimate family portraits. Her work is beautifully cinematic and she loves finding humanity in small relatable moments.