On The Cusp, Longlist - Commercial

A World Without Y

Edward Andrews

Skin and Bones Film Company Inc.

In this film, we tell the story of an immigrant family living in the Greater Toronto Area through one continuous take. A mother leads us through a typical family home environment: dinner is almost ready, a loving husband arrives home from work, her youngest child is playing outside, her eldest arrives home from camp. During these moments we see hints of the YMCA’s presence in their lives and in the surrounding community. Then, the story seamlessly pivots to reveal a much different world where the family and the community they live in does not have the support of the YMCA. The YMCA has a perception problem in the city of Toronto. Its residents see the YMCA as a leisure and activity centre and don’t’ realize how vital the YMCA is to the communities they live in. They offer free language classes, job placement programs, and critical support for the LGBTQ2 community and newcomer families moving from a different culture.

Edward Andrews is a British commercials director with an extensive background in feature film VFX (Blade Runner 2049, Inception, The Dark Knight Rises, Wonder Woman, and the Harry Potter films). Signed with Skin And Bones in Canada, and Grand Bazar in France, his directing portfolio includes cinematic story-driven commercials for The YMCA, Bullying Canada, Vancouver Police Department, and Boys & Girls Clubs of Canada.