WE ARE CRIC. We were born and raised in Italy. In the last few years we have won three Cannes Lions. We studied literature, philosophy and art, the basis of our style. We like to say that aesthetic realism is our trademark. What we mean is the continuous search for the perfect balance between aesthetic harmony and sincere realism of narration. We love to observe reality and just be inspired, using almost always natural light, asking the most from the actors, spending the right amount of time in preparation and being surrounded by great professionals. Generally we have a simple and basic rule: No fancy tricks.