Sarah Boardman & Joceline Gabriel
Directors & Reps
Having worked together for several years and becoming good friends with incredibly similar taste, HANDS was born out of a shared love for the music video art form by Joceline Gabriel and Sarah Boardman in 2017.
HANDS is a director representation company looking after some of the best music video talent. We pride ourselves on long-term relationships with a curated roster, helping to develop directors from their embryonic stage into world class directors.
Joceline Gabriel has been repping directors since 2004, she kick-started the careers of directors like Megaforce, Francois Rousselet, Ninian Doff, Henry Schofield and The Sacred Egg. Prior to this she was a commissioner at Parlophone Records.
Sarah Boardman was head of music at Pulse Films, producing videos that won awards including D&ADS, Ciclope, Cannes YDA, and UKMVAs – including best director in 2016, 2017 and best production company. She was nominated herself for Best Producer in 2015 & 2016. Prior to this she was EP at Riff Raff Films and Soixante Quinze.