Matt Craigie Atherton Chief Production Officer Mother, London ← Jury Matt was recently appointed to Mother’s leadership team in the newly-created role of chief production officer after being a member of the Adam&EveDDB team for over eight years and their first Head of Integrated Production since 2014. After starting out on the production side for five formative years at Blink Productions, Matt moved agency side and a few years later went on to produce much of the Christmas work for the retail client, John Lewis. At Mother he is focusing on craft and keeping the agency ahead in production. I was born in… Suffolk I now live in… London I’m listening to… My uncle’s folk band Watching… Man in an Orange Shirt Reading… Tom Watkin’s autobiography Dreaming of… Shoreditch I wish I’d known when I was 18 that… University isn’t everything Sometimes I wish I were … Running another marathon My most valuable social media app is… Insta because it makes me feel so close to my Australian family What’s not to love about… Change What epitomises right now? Change Where’s the next creative centre… Wherever it wants to be Best advice you’ve ever been given… Go and freelance for that tiny startup agency In the end what really matters… Humanity