Lula Ososki

Partner and Head of Editorial

Irregular Labs

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Having made an early decision against going to university, Lula started writing for i-D at 17 before going on to work at London-based creative agency Superimpose, which has worked with Adidas, Burberry and Palace. At 18, Ososki was featured as part of DAZED’s #dazedgeneration advocating for change in the education system.

She has authored articles on making it in fashion without a degree, and was editor of the Culture and Creativity section for Irregular Labs’ recent report on Fluidity, as well as working on the accompanying film ‘The Future Is Fluid’ supported by Gucci’s Chime for Change.

Ososki is now a partner and head of editorial at Irregular Labs, a studio and incubator dedicated to building and bringing the insights, ideas and imaginations of girl and gender nonconforming Gen Zs to the world.

When was the last time you felt truly alive and inspired, and what triggered it?
This morning after my third coffee.