Lula Ososki

Creative direction & consultant

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Lula Ososki is a multi-hyphenate creative, consultant, writer and researcher. Lula started writing for i-D at 17 before going on to work as a creative at agency Superimpose, with clients such as Burberry, Adidas and Palace.

She then took on the role of Head of Gen Z Content at Irregular Labs, an innovation lab dedicated to helping brands understand and connect with the opinions, insights and imaginations of Gen Z of which she is now a founding partner. Here she worked as an editor on Irregular’s reports, offered trend forecasting and consulting to clients and helped to build a global community of Gen Z talent.

Lula was a speaker on a panel at Business of Fashion VOICES 2018, and at 18, was featured as part of DAZED’s #dazedgeneration highlighting future voices. Today, Lula is freelance offering consulting and creative direction services for a range of brands across fashion and culture.

Lula Ososki
I was born in….

I now live in…

But if I could live anywhere, it would be…

Right now, I’m binge-watching…
I May Destroy You

The last track I listened to was…
Do My Thing Erika De Casier

I dream about…
The club

The app I couldn’t survive without is…

What the film industry needs is…
Genuine diversity in every sector.

The film I wish I’d made…
Dario Argento’s Suspiria.