Chacho Puebla

Co-Founder

Felicidad, Madrid

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Horacio “Chacho” Puebla is originally from Mendoza, Argentina. But he has lived and worked in Chile, Portugal, Spain and France, spending almost 200 days a year traveling during his role at Chief Creative Officer of Lola MullenLowe Europe and LATAM. Fortunately he can do this now from the room of his house.

He likes to build teams and agencies. He has put offices he worked for, as top 5 in each country he was handling: Tropa Grey (Chile), Leo Burnett (Chile), Leo Burnett (Portugal), Leo Burnett Iberia (Spain), Lola (Spain). At Lola he make the agency be recognised as one of the top 10 Agencies of the Decade in Europe by Cannes Lions.

He does not like to speak about awards, especially when it’s him who is writing this in third person. (He is one of those “do it all” kind of guys). He has won almost 400 awards, including 10 Grand Prix in different shows, and 86 Cannes Lions. Of course, once you are recognised by the industry, you are chosen as jury or even President of the chair, something he has been several times in different shows.

Chacho loves to do, but also loves to share his point of view about things, that’s why he has give several talks, including Cannes, LA Insights and TEDx. He can’t give two times the same speech, so check them all, they are on Youtube.

Besides working in advertising, he does other things like having a craft brewery, a t-shirt company, a club and works as a communications advisor for several projects. His passion is to find answers, that’s why he creates some conceptual art pieces that flood the internet making people ask some questions. Maybe you have heard of some, maybe not. Google him, and you will find out. He has been in art galleries in Miami, Cannes and Lisbon.

After leaving Lola he’s focusing on the brewery and some projects where he put all his passion into sustainability, helping brands to make the transformation into a more balanced way to interact with nature.

Chacho Puebla
I was born in….
Mendoza, Argentina 

I now live in…
Sesimbra & Madrid

But if I could live anywhere, it would be…
Sesimbra

Right now, I’m binge-watching…
Talks about sustainability life

The last track I listened to was…
Cumbiando -Onda Vaga

I dream about…
A world with no assholes

The app I couldn’t survive without is…
I try to live without apps

Social media is…
Our doom 

When we can travel again, I’ll be heading to…
The place with less Co2 emissions

The most important lesson I’ve learned in 2020…
This is the only planet we know 473036538855978km around

The best/worst thing about lockdown was…
Best: No travel
Worst: People thinking back to “normal"


What the film industry needs is…
New stories that make environment cool

What I wish I’d known when I was starting my career…
Nobody knows it all

The best advice I’ve ever been given…
At the end, the most important sum is the amount of people think nice about you

The film I wish I’d made…
Big Fish

My biggest inspiration is…
The internet

The person I would canonise is…
My wife

If I wasn’t... I’d be…
A musician

My last meal would be…
Milanesas de Pollo

My life philosophy in three words…
Never choose A or B