Director's Works
Ayson’s unique observational view of the world, coupled with a penchant for odd individuals are qualities that define his work. His fascination for what motivates ordinary people combined with knowledge of all film genres, creates an authentic context to deliver hilarious, and dramatic, observations.
The industry accolades have followed. Steve’s commercial work has been widely recognized among the most coveted award shows in advertising including top honors from Cannes Lions, ADC, D&AD, New York Festival, One Show, AICP, LIA, Ciclope Festival, Clios, Ad-Age A-List, Shots and the Andys. Ayson is also a four-time nominee for the prestigious Director’s Guild of America’s Outstanding Directorial Achievement in Commercials Award.
Living between New Zealand and Los Angeles, he is currently writing a pilot for a dark comedic TV show with his wife Jane, a feature script, and this bio. His daughter told him to write that he is an adorable little boy, and she asked why I wrote ‘his daughter’ rather than ‘my’. I told her so people don’t think I’m writing about his self.