Director's Works

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Internet Girl, Get Out The Way Royd Ringdahl, George Gubko
Plus Production

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Royd Ringdahl is a South African–based director working across music videos and commercials. His work is known for bold, graphic imagery and a strong sense of rhythm, with carefully composed frames and a focus on movement and physical energy. Ringdahl is a highly hands-on filmmaker, shaping his films with precision to create images that feel striking, controlled, and alive.

George Gubko is a director from the Russian Far East working across music videos and commercials. Raised in a coastal town near the Chinese border, his work carries a distinct sense of environment, shaped by contrast, atmosphere and emotional weight. Moving from engineering into digital art and animation before directing, he builds films defined by rhythm, movement and a constant sense of momentum.

After witnessing a public act of violence in a rigid, militarised society, a young boy wrestles with revenge, faith, and the price of liberation .

Get Out the Way was shot outside Moscow on an abandoned Soviet military camp during a single, extremely long winter shoot. Making a video with themes of authority, indoctrination, and youth in that environment carried a real level of political sensitivity, which added urgency to the process. The video was made in a place where the themes of the film feeling uncomfortably close.

The film was inspired in part by Soviet cinema and filmmakers like Tarkovsky, as well as the visual language of militarism and ritual. Working with a large group of children, we choreographed scenes exploring the loss of innocence, group psychology, and the tension between obedience and resistance, themes that run through Internet Girl’s music.

The crew and performers committed fully to the scale and physicality of the idea, building striking set pieces in difficult conditions. It was one of those rare shoots where everyone involved understood the tone of the piece and pushed hard to realise it.

At its core, the video follows a boy witnessing brutality and grappling with revenge, faith, questioning whether violence can truly liberate, and what is lost even when it does. The intention was to create something stark, physical, and emotionally direct, a world that feels both historical and uncomfortably close to the present.