Director's Works
Detroit Pistons, Detroit Basketball All the Time Michael Medoway
Michael’s work is known for blending elements of vérité realism with cinematic polish, dancing between the grounded and the surreal.
Michael was nominated for a 2019 YDA and selected for SHOOT’s 2019 New Directors Showcase for his Lexus spot, “The Art of The Dunk.” His recent projects have garnered several Clio Awards, an Emmy, a Telly and was shortlisted for D&AD, Berlin Commercial, ONE SHOW, 1.4, Webby and ADC Awards.
The Detroit Pistons’ resurgence as one of the most dominant teams in the NBA is being defined by the storied franchise’s ever present grit. Tapping into the deep roots of Detroit’s automotive, music and dance culture, the“Detroit Basketball All The Time” campaign takes us for a ride with Detroit artist Payroll Giovanni. Unapologetically planting a flag on the NBA landscape, the players, fans and featured artists create a unified voice, personifying that Detroit grit - while still holding on to the joy of the game. This is Detroit Basketball, All The Time.
