30th September 2026

40 Best APA / UK Creative Commercials of the Year (Part 3)

Andrex - The Labour Poo

Directors Info

King She (@kingshe.co) https://www.kingshe.co/about-us/ https://somesuch.co/directors/kingshe?territory=uk

Credits

Director: King She Production Company: Somesuch Executive Producer/Managing Director: Tash Tan Producer: Lucy Gossage Head of Production: Georgina Fillmore Production Manager: Meghan Young Director of Photography: Lasse Frank Executive Creative Director: Kyle Harman-Turner Edit House: tenthree Edit Producer: Ed Hoadley Editor: Ellie Johnson Colour House: Time Based Arts Colourist: Simone Grattarola Post Production & VFX: Time Based Arts Post Production Producer: Sian Jenkins VFX Supervisor: Miguel Wratten Sound: 750mph Sound Designer: Jake Ashwell

CHANEL - Métiers d’Art 2026

Directors Info

Michel Gondry (@michelgondry) https://partizan.com/director/michel-gondry/

Credits

Starring: Margaret Qualley & A$AP Rocky Director: Michel Gondry Production Company: Partizan Producer: Jenny Beckett & Khalid Tahhar Creative Director: Matthieu Blazy

DECIEM, The Ordinary. - The Periodic Fable

Directors Info

Olivia De Camps (@oliviadecamps) https://www.oliviadecamps.com/about/ https://smugglersite.com/global/commercial/directors/olivia-de-camps/

Credits

Director: Olivia De Camps Production Company: Smuggler Executive Producer/Managing Director: Lucy Kelly Managing Director: Fergus Brown Producer: Maya Bury Production Manager: Zillah Rauter Production Coordinator: Kamran Marzban Director of Photography: Peter Bishop Creative Director: Ali Dickinson (Uncommon Creative Studio) Creative (Uncommon Creative Studio): Elisa Czerwenka, Ellie Daghlian & Jake Haynes Edit House: Cabin Edit Edit Managing Director: Ruth Minkley Edit Producer: Caylee Banz Editor: Alvaro del Val Post Production & Colour House: Studio RM Post Production Executive Producer: Mike Coley Post Production Producer: Sophie Delaney Colour Producer: Ella Hill & Paloma Bido Colourist: Myles Bevan VFX House: Null Studios VFX Creative Director: Justin Hwang Sound: IXYXI

Unilever, Vaseline - Love Hurts

Directors Info

Savanah Leaf (@savanahleaf) https://www.savanahleaf.com/about/ https://parkpictures.com/director/savanah-leaf/

Credits

Director: Savanah Leaf Production Company: Park Pictures Executive Producer/Managing Director: Fran Thompson Executive Producer: Fred Deedes Producer: Jill Ferraro Director of Photography: Thimios Bakatakis Executive Creative Director: Nikhil Panjwani (Ogilvy Singapore) Creative Director: Alessandro Agnellini & Hollie Iles (Ogilvy Singapore) Edit House: Trim Editing Editor: Elise Butt Colour House: Electric Theatre Collective Colour Producer: Alex Carswell Colourist: Jason Wallis Post Production & VFX: Electric Theatre Collective VFX Producer: Noan John Vinod VFX Executive Supervisor: Sam Talwalkar VFX Supervisor: Sachin Kadbane

BBC - Trails Will Blaze (Winter Olympics 2026)

Directors Info

Yannis Konstantinidis (@yannisandfriends) https://www.yannisk.co/ https://www.nomint.com/directors/yannis/

Credits

Director: Yannis Konstantinidis Production Company: NOMINT Executive Producer: Christos Lefakis & Marilena Vatseri Producer: John Mouratis Head of Production: James Wood (BBC Creative) Production Manager: Emanuela Bozzi (BBC Creative) Managing Director: Justin Bairamian (BBC Creative) Director of Photography: Toby Howell Executive Creative Director: Dave Monk & Rasmus Smith Bech (BBC Creative) Creative Director: Matt Leach & Jess Oudot (BBC Creative) Creative (BBC Creative): Paul Bailey & Russell Hendrie Edit House: NOMINT Colour House: Black Kite Studios Colourist: George Kyriacou Post Production & VFX: NOMINT & Black Kite Studios Post Production & VFX Producer: Carmen Hogg (Black Kite Studios) Post Production & VFX Supervisor: Matthieu Landour (NOMINT) VFX Artist: Alistair Hamer (Black Kite Studios) Sound: 750mph Sound Designer: Sam Ashwell & Mike Bovill Music: BBC Symphony Orchestra

BBC - What Has The BBC Ever Done For Me?

Directors Info

Dougal Wilson (@dougalwilson) https://finchcompany.com/directors/dougal-wilson/

Credits

Director: Dougal Wilson Production Company: Blink Productions Executive Producer: Paul Weston Producer: Ewen Brown Head of Production: James Wood (BBC Creative) Production Manager: Ellie Britton & Esther Rich Managing Director: Justin Bairamian (BBC Creative) Director of Photography: Joost Van Gelder Executive Creative Director: Rasmus Smith Bech & Richard Biggs (BBC Creative) Creative Director: Dave Monk (BBC Creative) Creative (BBC Creative): Paul Bailey & Russell Hendrie Edit House: Final Cut Edit Managing Director: Michelle Corney Editor: Joe Guest Colour House: Company 3 Colour Executive Producer: Ellora Soret Colour Producer: Edwin Elkington Colourist: Jean-Clément Soret Post Production & VFX: Untold Studios VFX Executive Producer: Ian Berry VFX Producer: Ella Glazer VFX Creative Director: Paul O'Shea VFX Supervisor: Ben Turner Sound: Factory Studios Sound Designer: Andy Isaias

Channel 4 - School’s Back

Directors Info

Dougal Wilson (@dougalwilson) https://finchcompany.com/directors/dougal-wilson/

Credits

Director: Dougal Wilson Production Company: Blink Productions Executive Producer: Paul Weston, Patrick Craig & Corin Taylor Production Manager: Antonia Vickers & Lottie O'Connell Director of Photography: Stuart Bentley Executive Creative Director: David Wigglesworth (4creative) Creative Director: Dan Warner & Andy Vasey (4creative) Creative (4creative): Stuart Gittings & Reuben Dangoor Editing Company: Final Cut Editor: Joe Guest Colour House: Company 3 Colour Executive Producer: Ellora Soret Colour Producer: Edwin Elkington & Kerri Aungle Colourist: Steffan Perry Post Production & VFX: Untold Studios VFX Executive Producer: Sophie Harrison VFX Producer: Ella Glazer VFX Creative Director: Ben Cronin VFX Supervisor: Bruno Fukumethi Sound: Factory Studios

Sound Designer: Anthony Moore

Channel 4 - The Fountain of Filth

Directors Info

Glue Society (@gluesociety) https://gluesociety.com/about/ https://biscuitfilmworks.com/us/commercial/glue-society/

Credits

Director: Glue Society Production Company: Biscuit Filmworks & Revolver Executive Producer: Daisy Mellors Producer: Tom Birmingham Head of Production: Emily Atterton Managing Director: Rupert Reynolds-MacLean Director of Photography: Rob Farley Executive Creative Director: David Wigglesworth (4creative) Creative Director: Dan Warner & Andy Vasey (4creative) Creative (4creative): Sofie Saietz & Simone Weilborg Editor: Kyle Rossiter Colour House: Platform Post Production Post Production & VFX: Platform Post Production & Picture Shop Sound: Platform Post Production Sound Designer: Ben Hood

The Guardian – The Whole Picture

Directors Info

The Weiland Brothers (@theweilandbrothers) Max Weiland (@maxwellweiland) Joe Weiland (@j__wei) https://lovesong.tv/directors/weiland-brothers/ https://www.nicholasberglund.com/weiland-brothers/

Credits

Director: Paul Weiland & The Weiland Brothers (Max Weiland & Joe Weiland) Production Company: Love Song Executive Producer: Sara Wallace Producer: Sidney Arthur Director of Photography: Harry Wheeler Edit House: Trim Editing Edit Producer: Polly Kemp Editor: Thomas Grove Carter Colour House: RASCAL Colourist: James Bamford Post Production & VFX: RASCAL Post Production Executive Producer: Jenna Le Noury VFX Producer: Rose Crisp & Callum O'Brien VFX Lead: Dave Wishart Sound: Noble State London Sound Designer: Munzie Thind

Mr. Motivator's Bed Bank - Wrong Side of The Bed

Directors Info

Charlie Sarsfield (@charlie.sarsfield) https://www.charliesarsfield.com/about/ https://untoldstudios.tv/portfolio/charlie-sarsfield/

Credits

Director: Charlie Sarsfield Production Company: Untold Studios Executive Producer: Stephen Venning & Freddie Barrass Director of Photography: Courtney Bennett Creative Director: David Allen (Leo UK) Creative (Leo UK): Helen Rogerson & Owen Hunter Jenkins Editor: Tom Herring Colour House: Black Kite Studios Colour Producer: Jamie McCubbin Colourist: Tom Mangham Post Production & VFX: Untold Studios VFX Executive Producer: Tomek Zietkiewicz VFX Producer: Annabelle Jenneau-Younes VFX Creative Director: Adam Droy VFX Supervisor: Jack Harris & Christian Baker Sound: Factory Studios Sound Designer: Jack Hallett & Josh Campbell

NSPCC - Most Dangerous Time of Year

Directors Info

Sara Dunlop (@saradunlop) https://saradunlop.com/info/index.html https://www.thecornershop.tv/uk/sara-dunlop/

Credits

Director: Sara Dunlop Production Company: The Corner Shop Executive Producer: Heather Link Producer: Greg Hinks & Tess Mitchell Production Coordinator: Katie Scott Director of Photography: Tom Townend Executive Creative Director: Bryn Attewell (GOOD Agency) Creative (GOOD Agency): Joshua Bygrave Edit House: Work Editorial Editor: Art Jones Colour House: 1920 Colourist: Kai van Beers Post Production & VFX: 1920 VFX Supervisor: Jamie Stitson Sound: 750mph Sound Designer: Sam Ashwell

Parkinson's UK - Socks

Directors Info

Nicolas Jack Davies (@nicolasjackdavies) https://thesweetshop.tv/directors/nicolas-jack-davies/

Credits

Director: Nicolas Jack Davies Production Company: The Sweetshop Films Executive Producer: Morgan Whitlock Producer: Joseph Taussig Production Manager: Tom Martin Director of Photography: Jamie Feliu Torres Creative Director: Zara Bennett & Ben Howell Edit House: tenthree Edit Producer: Ed Hoadley Editor: Billy Mead Colour House: Time Based Arts Colour Producer: Thea Dagnaud Colourist: Simone Grattarola Post Production & VFX: Time Based Arts Sound: Factory Studios Sound Designer: Dan Beckwith

Refuge - Home Is Where The Hurt Is

Directors Info

Bonnie MacRae (@bonmacrae) https://parkpictures.com/director/bonnie-macrae/

Credits

Director: Bonnie MacRae Production Company: Spindle Executive Producer: Adam Javes Producer: Gareth Crothers Production Manager: Johnny Woodman Director of Photography: Scarlett Gardner Executive Creative Director: Orlando Warner (Revolt London) Creative Director: Harriet Ronn (Revolt London) Edit House: Shift Post Edit Executive Producer: Kirsty Oldfield Editor: Jo Lewandowska Colour House: Harbor Colourist: Megan Lee Post Production & VFX: Harbor VFX Producer: Abigail (Abi) Klimaszewska VFX Lead: Joe Tang Sound: Harbor Sound Designer: Rachel Scott

StreetDoctors - The Fatal Question

Directors Info

Glue Society (@gluesociety) https://gluesociety.com/about/ https://biscuitfilmworks.com/us/commercial/glue-society/

Credits

Director: Glue Society Production Company: Biscuit Filmworks & Revolver Executive Producer: Daisy Mellors & Katie Keith Producer: Ran Holst & Fiona Martin Head of Production: Emily Atterton Production Manager: Dalia Saeed Director of Photography: Robert Farley Executive Creative Director: Will John (Saatchi & Saatchi) Creative Director: Pete Loulianou & Ollie Agius (Saatchi & Saatchi) Creative (Saatchi & Saatchi): Elliot Lee & Rory Peyton Jones Edit House: Marshall Street Editors Edit Producer: Stephen James O’Mara Editor: Toby Conway-Hughes Colour House: Harbor Colourist: Karol Cybulski Post Production & VFX: Harbor VFX Producer: Sarah Maerz VFX Creative Director: Oliver Davies VFX Supervisor: Jack Sheldrake, Mark Chapman, Clive De Souza & Savneet Nagi Sound: 750mph Sound Designer: Mark Hellaby

40 Best APA / UK Creative Commercials of the Year (Part 3)

Andrex - The Labour Poo

CHANEL - Métiers d’Art 2026

DECIEM, The Ordinary. - The Periodic Fable

Unilever, Vaseline - Love Hurts

BBC - Trails Will Blaze (Winter Olympics 2026)

BBC - What Has The BBC Ever Done For Me?

Channel 4 - School’s Back

Channel 4 - The Fountain of Filth

The Guardian – The Whole Picture

Mr. Motivator's Bed Bank - Wrong Side of The Bed

NSPCC - Most Dangerous Time of Year

Parkinson's UK - Socks

Refuge - Home Is Where The Hurt Is

StreetDoctors - The Fatal Question

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