Le Sserafim (르세라핌) – Boompala By 2eehyein (Hyein Lee)

2eehyein (Hyein Lee) cements her status as one of South Korea’s most compelling visual directors with this kaleidoscopic video for Le Sserafim. The five-piece girl band returns to the screen in a mesmerising clash of colour, choreography and concept, balancing vibrant vignettes with an overall call for self-love and calm. VFX-heavy and unapologetically maximalist, its frantic ambition is matched only by the technical wizardry behind it all.