1.4 Jury Profile – Mariano Serkin


Chief Creative Officer

Isla Republica Buenos Aires

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Mariano Serkin is an Argentinean Chief Creative officer, leading the advertising business for the last decade around the world.

He was the Architect of Del Campo Saatchi& Saatchi an agency with local roots, but with a regional and international projection. Through this mantra Mariano generates winning work around clients like Procter & Gamble, Coca-Cola, PlayStation, Mondelez, Toyota, Inbev, BGH, Buenos Aires Zoo among others.

Mariano has been named in AdAge’s Creativity 50 honoring the world’s 50 most influential creative minds.

He is always seeking to establish a creative culture of collaboration that has led to great work and effectiveness for clients. And he is excited about the future of the business and this industry.

Mariano has an ACE in the MIT Sloan´s in Management, Innovation and Technology.
And in 2017 Mariano founded “Isla” a New Advertising Agency powered by a Consultancy Company.

What preoccupies most at present?
My personal objectives are to understand the complexity of the digital transformation journey.
Design better strategies, value creation, and guide effective change for brands around the world.