1.4 Jury Profile - Ignacio Zuccarino

IGNACIO ZUCCARINO

Creative Director

Google Cloud

Ignacio’s career began 18 years ago at JWT Argentina and since then, he has won top accolades at the world’s most prestigious award programs from Cannes to Clio, D&AD, One Show, Effies & more.

In 2013 Adlatina (content partner of Ad Age), recognized him as a Creative Standout of the region.

Prior to joining Google Cloud at Google’s headquarters in Silicon Valley, Ignacio was Head of Creative at The Zoo LATAM, the group of Digital Creative Specialists and Coders at YouTube, Creative Agency Director at Google, VP at FCB Worldwide, founded Kingdom (where he worked for Coca Cola, Unilever and Diageo) and was ECD at JWT Mexico, leading creative teams on global efforts. He was also founder of Underground, School of Creatives.

Three times, creative talents brought up by Ignacio in Argentina and Mexico, have stood out as Young Creatives at Cannes Lions.

What preoccupies you most at present?
People having fear of algorithms, instead of embracing them to move to the next level as a species.

Show and Tell:
Collaborated with the value prop and launch of a new Maps API that will allow developers to mix the physical reality with AR, raising the bar of Pokémon Go. The new solutions library brings to Unity all the richness of Maps, turning buildings, avenues and parks of any of the 200 mapped cities around the world, into GameObjects.