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21st November 2017
Run for life
Title of film: Sick Kids, All In
Director: Mark Zibert
Production Company: Imperial Woodpecker / Rogue
Rogue director Mark Zibert talks about the collaborative process of filming a children's stampede in his latest campaign for the hospital Sick Kids

It must have been a complete nightmare directing hordes of children in a chaotic run through the streets, over the buildings, everywhere… was it?

Main challenge: Try not to send kids to hospital when making ad for hospital.

In all honesty, we had a great AD and Stunts department who managed safety to a tee. No injuries on set, and all the kids and families really enjoyed themselves. In fact the hospital considers the making of the films a therapeutic experience for the kids and families.

Some of the performances look as if you couldn’t script them – did quite a bit of the finished film evolve in the edit?

Most of the beats were scripted, but we had a few falls/wipeouts which were not anticipated and of course we had to use them.

What attracted you to this particular charity?

Good cause, good creative, good people.

I’ve been shooting for Sick Kids for the past five years. I’ve spent many weeks if not months at the hospital working closely with staff and families. It’s impossible to describe in words how special the hospital is. Beyond working for an incredible cause, it’s also amazing to work with the hospital marketing team as well as the agency on great creative. The process is very collaborative.

It looks mega budget, and yet it’s a charity ad so we’re assuming the budget wasn’t too huge.

Not a big budget. But lots of big hearts from crew to post stepping up to make things happen with little or no money.

Where are you based now – are you dividing your time between Europe and the States?

Live in Toronto. Writing from Cape Town. My time divided between wherever the jobs go…

Credits
SickKids, All In VP, Brand Strategy and Communications –Lori Davidson Director, Intergrated Brand Marketing –Kate Torrance Manager, Marketing –Tina Tieu Associate Director–Lisa Charendoff Coordinator –Madeline Salerno Cossette –Agency Chief Executive Officer –Carlos Moreno Chief Executive Officer –Peter Ignazi Creative Director –Craig McIntosh Creative Director –Jaimes Zentil VP, Brand Director –Michelle Perez Group Account Director –Melissa Levenberg Account Director –Daniel Dolen Account Coordinator –Maggie Kent Producer –Dena Thompson Skin and Bones Film Company – Production & Offline Director –Mark Zibert Executive Producer -Liane Thomas Producer –Rita Popielak 1st AD –Eric Kaskens 2nd Unit 1st AD –Conor O’Brien Talent Coordinator –Ellie Winston 2nd AD –Jason Bourke AD Dept –Tessla Stuckey, Chavin Martel, Lize, Meghan Rennie, Alex, Zach Trainee AD –Terra Joy McNerthney Production Supervisor –Simon Dragland Production Coordinator –Chelsea Strachan Location Manager –John Dranski DP –Chris Mably Photographer –Sandy Pereira 1st AC –A Cam –Marc Pierce 1st Ac –B Cam –Mike Dawson C Cam Shooter –Marco Baldonado Drone Pilot/Movi –Matt Bujok, Will Johnson A Cam 2nd –Jacques Branch B Cam 2nd –Johann Gaffer –George Petras B.B. Electric –Will, Shon Christian Electric –Frank Lambera Equipment Manager –Mike Chase Key Grip –Rico Emerson Art Director –Jay Pooley Buyer –Katherine Salnek Key Props –Tony Massey 2nd Props –Eli Roberton FX Key –Brendan Krick Stylist –Kate Day Assistant Stylist –Allie Yonick Hair & Makeup –Cathyann Cuthbert Asst H/M-U –Heather Fox VTR Operator –Scott Wylie Data Management –Joe Kicak, Baha Nurlybayev Production Assistants –Trevor Evoy, Chuck MacIntosh, Dan Pace, TJ Bruyea, Steve Brockerville, Austin Martin, Parker Elgie, Alexander Brown, Mitch Flett Craft Service –Jane Spence Asst Craft Service Autumn Weimer Catering –P&D Catering, FEEDME, Cherry St BBQ Camera –Affiliated Equipment Casting –Jigsaw Casting Craft Service –FEEDME FX Support –Laird FX Motorhome –Ecotrailer Process –Technicolour Prod. Supplies –Whites LES VTR –Master Control Walkies –Total Two Way Safety Team-Dan Iaboni, Derek Barnes Docu Photographer –Tricia Zaremba and Ryan Faist Editor –Marka Rankovic Junior Editor –Warren Goodwin Assistant Editor –Frank Barreira Post Production Producer –Tanja Harney SNDWRX –Music & Audio Creative Director -Didier Tovel Executive Producer- Alison Lawie Engineer and Sound Design -Didier Tovel Engineering Assistant -Kenneth Lo a52 –Transfer, VFX & Finishing VFX Supervisor: Jesse Monsour Lead Flame: Jesse Monsour Flame Artists: Richard Hirst, Michael Vaglienty, Michael Plescia CG: Adam Newman, Manny Guizar, Jun Kim, Tom Briggs, Phiphat Pinyosophon, Dustin Mellum, Josh Dyer, Michael Cardenas, Michael Bettinardi, Joe Chiechi Matte Painter: Heather Abels Raymond VFX Producer: Drew Rissman Conform/Delivery: Gabe Sanchez Colorist: Paul Yacono Senior Color Producer: Jenny Bright Color Assist: Christopher Riley Executive Producers: Kim Christensen, Patrick Nugent Managing Director: Jennifer Sofio Hall