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1st April 2019
Six of the best creative commercials – Part 1

Hornbach, The Smell of Spring directed by Sam Hibbard, Anorak Berlin / Somesuch

Reebok, Storm the Court directed by Tom Noakes, Prettybird

Audi, A Pleasure To Follow directed by Sam Brown, Rogue Films

Fluvius, Junction directed by Wolfberg, Hamlet

Michelob, Call From Nature directed by Ian Pons Jewell, Academy

Apple Watch Series 4, Flight directed by Jonathan Glazer, Academy

Credits
Hornbach, The Smell of Spring Director Sam Hibbard Producer Felix Knabel Production company: Anorak Berlin / Somesuch Reebok, Storm the Court Director: Tom Noakes Prod Co: Prettybird Audi, A Pleasure To Follow Agency: BBH London Director: Sam Brown Production Company: Rogue Films Dop: Alex Barber Editor: Paul Hardcastle, Trim Post Production: The Mill Sound: String and Tins Fluvius, Junction Director: Wolfberg Client: Fluvius Production company: Hamlet Agency BBDO Belgium Michelob, Call From Nature Director: Ian Pons Jewell DOP: Marc Gomez Movement Choreographer: Charlie Mayhew Prod Co: RESET Producer: Megan More EP: Deannie O’Neil AD: Bobby Phillips Art Director: Natalia Grosso Stylist: Sol Montalvo Make Up: Mercedes Errázuriz Edit: Tobias Suhm Composer: Ali Helnwein Sound: Will Cohen & Jim Stewart @ String & Tins Local Production: Labhouse Local Producer: Nicolas Abelovich Agency: FCB Chicago ECD: Sam Luchini Copywriter: Mike Norgard Chief Creative Officer: Liz Taylor Senior Art Director: Rodolfo Fernandes Group EP: Joe Tipre EVP, Production: Kerry Hill Apple, Flight Agency: Apple Production: Academy / Reset Director: Jonathan Glazer Producer:Charlotte Woodhead Cinematography: Daniel Landin Production Design: Chris Oddy Editor: Paul Watts @ The Quarry VFX: Mikros Sound Design - Wave