Directed by filmmaker, Salomon Ligthelm through Stink Films, and shot in New York City, the video makes an emotive statement around gun violence and its continued devastating impact on youth in America.
The video pays tribute to the nearly 1,300 children that die and 5,790 that are treated for gunshot wounds each year in the United States alone.
It puts the effect of what happens when a mother and a community lose a son under the microscope, exploring the agony, the resolve and ultimately hope for change.
Prince: Mary Don’t You Weep
Track: Mary Don’t You Weep
Label: Warner Bros Records
Production Company – Stink Films
Director – Salomon Ligthelm
EP: Katie Lambert
Service Company: All Expanded
EP @ All Expanded: Emi Stewart
Producer: Luigi Rossi
DP: Matt Ballard
Prod Designer: Madison Hatch
Stylist: Miwa Sakulrat
Stylist (beings): David Simmons
Colourist: Simon Bourne @ Framestore UK
Editor: Jamie Foord @ RPS LA