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10th June 2013
Never mind the doc look at the promo
Title of film: Encounters Documentary Festival promo, Theft
Director: Oliver Hermanus
Production Company: goodcop
South Africa's goodcop lines up a daily feast of visually stunning idents for Encounters documentary festival

The 15th Encounters South African International Documentary Festival is currently running until 16 June 2013 in Johannesburg and Cape Town, South Africa.

Of course there’s many documentaries we wouldn’t mind seeing including two 2013 Oscar nominees (The Gatekeepers and How To Survive A Plague) and winners from Berlin (Marina Abramovic: The Artist is Present; In Heaven Underground), DOK Leipzig (Colombianos), and Sundance (Queen of Versailles; The House I Live In).

But what really caught our eye is this series produced by South African production company goodcop who brought the extensive variety of its roster to bear on these five 60-second promos for the festival.

The brief: to emphasise the 15-year anniversary of the festival along with various local issues of its time – patriarchy, gun culture, power and corruption.

The result: five abstract narrative meditations riffing on the notion of an ‘encounter’ as experienced in the mind of a contemporary documentary filmmaker. The films purposely avoided the visual clichés of the documentary form, instead establishing a tone of ‘the real’ within a more cinematic style that emphasised the changing nature of 21st Century documentary filmmaking.

Roping in feature-film director Oliver Hermanus (Skoonheid (Beauty) and Shirley Adams) – commercials director Larry Hamburger and former Standard Bank Young Artist of the Year Michael McGArry went about splitting the various scripts. With money being spent only on the critical, and with two days in which to shoot all the films – production was designed in the manner of a film-school operation with each director revolving as art director and AD on one another’s pieces.

Oliver convinced collaborator and DOP Jamie Ramsay to shoot all the films, tying them all to a common visual attitude, and Daniel Levi came on board as last minute editor.

Credits
Theft
Director – Oliver Hermanus
DOP – Jamie Ramsay
Producer – Tess Van Zyl
Editor – Oliver Hermanus
Final Sound Mix – Simon Malherbe
Grade – Ermi Apostoli and Fran Barredo
Online – Grant Aerts and Priest
Production House – goodcop
Agency – goodcop
Art Director – Oliver Hermanus
Copy Writer – Oliver Hermanus
Crossroads
 
Director – Oliver Hermanus
DOP – Jamie Ramsay
Producer – Tess Van Zyl
Editor – Oliver Hermanus
Music – Barry Van Zyl and James Stewart
Final Sound Mix – Simon Malherbe
Grade – Ermi Apostoli and Fran Barredo
Online – Grant Aerts and Priest
Production House – goodcop
Agency – goodcop
Art Director – Oliver Hermanus
Copy Writer – Oliver Hermanus
Hide and Seek
 
Director – Laurence Hamburger
DOP – Jamie Ramsay
Producer – Tess Van Zyl
Editor – Dani Levi
Music – Simon Ringrose
Final Sound Mix – Simon Malherbe
Grade – Ermi Apostoli and Fran Barredo
Online – Grant Aerts and Priest
Production House – goodcop
Agency – goodcop
Art Director – Laurence Hamburger
Copy Writer – Laurence Hamburger

Ghetto University
 
Director – Michael MacGarry
DOP – Jamie Ramsay
Producer – Tess Van Zyl
Editor – Matthew Swanepoel
Music – Nicolaas van Reenan
Final Sound Mix – Simon Malherbe
Grade – Ermi Apostoli and Fran Barredo
Online – Grant Aerts and Priest
Production House – goodcop
Agency – goodcop
Art Director – Michael MacGarry
Copy Writer – Michael MacGarry
Urinal
 
Director – Michael MacGarry
DOP – Jamie Ramsay
Producer – Tess Van Zyl
Editor – Matthew Swanepoel
Music – Nicolaas van Reenan
Final Sound Mix – Simon Malherbe
Grade – Ermi Apostoli and Fran Barredo
Online – Grant Aerts and Priest
Production House – goodcop
Agency – goodcop
Art Director – Michael MacGarry
Copy Writer – Michael MacGarry