Swedish House Mafia are back with another canine-themed promo. This time director Carl Erik Rinsch conjures up a greyhound race through the desert for Absolut – but Walthamstow dog track this ain’t.
But if a night at the dogs isn’t your thing, how about a day at the races? Directed by Bob Harlow, with a concept from Augusto Sola, Feel the Love for Rudimental is striking true life documentary of the urban riders of down town Philadelphia.
From the fast and furious to a study in stillness, Aoife McCardle’s lingering lens captures the subtle shades of obsession in a new video for Simian Mobile Disco track Seraphim.
But if Seraphim is a quiet meditation on our neuroses, the new Kooks promo is full blown insanity. Not since Jack Nicholson’s Joker has a wide, toothy, grin been quite so destructive. Surrender Monkeys’s video for The Kooks Saboteur sees an infectious smile spread throughout a nightclub, resulting in a rather disconcerting punch-up.
Meanwhile Emil Nava is focussing on another kind of fight altogether – yup, the weekend-break-ruining bust-up! His promo for the exquisite Paloma Faith turns a country house holiday into an odd spectacle of human waxwork dolls, eccentric guests and creepy chambermaids.
And finally Chris Ullens crafts a jaunty, QVC-inspired video featuring a juicer that resembles an animated Chelsea Flower Show (look, don’t ask, just watch) for Slugabed’s Sex.
Paloma Faith, Picking Up the Pieces
Director: Emil Nava
Production Company: Pulse Films
Concept by Augusto Sola
The Kooks: Saboteur
Director : Surrender Monkeys
Dop: Cosmo Campbell
Production: El Nino
Directed and animated by Chris Ullens
Commissioned for Ninja Tune by Martin Dobson
Art direction assistant and much more by Jamie Durand
Edited by James Wright @ Tenthree
Grade by Ned Al-Astrabadi @ Happy Finish
Simian Mobile Disco: Seraphim
Director: Aoife McArdle
Production Company: Agile Films
Producer: Amber Millington
Director of Photography: Paul Newton
Focus Puller: Julie Moniere / Nicolas Martin
Production Manager: Kat Cattaneo
Art Director: Charlie Lambros
SFX Make-up: Julia Bowden
Editor: Sam Ostrove at Cut + Run
Grade: Mikey Rossiter at The Mill
Runners: Craig Dixon / Adam Freeth
Absolut’s Swedish House Mafia, Greyhound
Director: Carl Erik Rinsch
Production Company: RSA
Agency: TBWA/Chiat Day
Visual effects: Home
Wardrobe styling from Franck Chevalier