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24th April 2012
Six of the best … creative music videos
Videos galore, big beautiful flash displays of creativity, our best line-up this month, includes:

Swedish House Mafia are back with another canine-themed promo. This time director Carl Erik Rinsch conjures up a greyhound race through the desert for Absolut – but Walthamstow dog track this ain’t.

But if a night at the dogs isn’t your thing, how about a day at the races? Directed by Bob Harlow, with a concept from Augusto Sola, Feel the Love for Rudimental  is striking true life documentary of the urban riders of down town Philadelphia.

From the fast and furious to a study in stillness, Aoife McCardle’s lingering lens captures the subtle shades of obsession in a new video for Simian Mobile Disco track Seraphim.

But if Seraphim is a quiet meditation on our neuroses, the new Kooks promo is full blown insanity. Not since Jack Nicholson’s Joker has a wide, toothy, grin been quite so destructive. Surrender Monkeys’s video for The Kooks Saboteur sees an infectious smile spread throughout a nightclub, resulting in a rather disconcerting punch-up.

Meanwhile Emil Nava is focussing on another kind of fight altogether – yup, the weekend-break-ruining bust-up! His promo for the exquisite Paloma Faith turns a country house holiday into an odd spectacle of human waxwork dolls, eccentric guests and creepy chambermaids.

And finally Chris Ullens crafts a jaunty, QVC-inspired video featuring a juicer that resembles an animated Chelsea Flower Show (look, don’t ask, just watch) for Slugabed’s Sex.

Credits
Paloma Faith, Picking Up the Pieces Director: Emil Nava Production Company: Pulse Films
Rudimental, Feel The Love
Director Bob Harlow
Production company: Somesuch
Exec Producer Tash Tan
Producer Sarah Tognazzi
Producer Gaetan Rousseau
DOP Steve Annis
Editor Leila Sarraf at Trim Editing
Commissioner Dan Curwin
Colourist Luke Morrison at The Mill
Concept by Augusto Sola   The Kooks: Saboteur Director : Surrender Monkeys Dop: Cosmo Campbell Production: El Nino   Slugabed, Sex   Directed and animated by Chris Ullens Commissioned for Ninja Tune by Martin Dobson Art direction assistant and much more by Jamie Durand Edited by James Wright @ Tenthree Grade by Ned Al-Astrabadi @ Happy Finish  

Simian Mobile Disco: Seraphim

Director: Aoife McArdle Production Company: Agile Films Producer: Amber Millington Director of Photography: Paul Newton Focus Puller: Julie Moniere / Nicolas Martin Production Manager: Kat Cattaneo Art Director: Charlie Lambros SFX Make-up: Julia Bowden Editor: Sam Ostrove at Cut + Run Grade: Mikey Rossiter at The Mill Runners: Craig Dixon / Adam Freeth   Absolut's Swedish House Mafia, Greyhound Director: Carl Erik Rinsch Production Company: RSA Agency: TBWA/Chiat Day Visual effects: Home Wardrobe styling from Franck Chevalier