1.4 Jury Profile – Pete Hellyer

PETE HELLYER

Editor-in-Chief

DITA Eyewear

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Award-winning creative director and editor who is passionate about creating holistic brand experiences for luxury, fashion and retail brands.

Currently Editor-In-Chief for DITA Eyewear, a progressive luxury eyewear brand founded in California over 20 years ago.

Previously worked as a Creative Director at the Net-A-Porter Group, Totokaelo (Seattle), SSENSE (Montreal) and oki-ni (London) over the past 12 years.

What preoccupies you most at present?
The continuing convergence of IRL and URL in media with CGI fashion campaigns, social media influencers and music stars and how the line between fantasy and reality is becoming increasingly blurred.