1.4 Jury Profile – James Hackett

JAMES HACKETT

Director of Video

Virgin EMI Records

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As a lead member of the creative team at the most successful record label in the country, over the last 5 years, James is responsible for the production of music videos and content for the Virgin EMI artist roster, steering creative direction and branding across release campaigns.

Having played a role in the sale of millions of records and billions of YouTube views over a 14 year career working at Sony Music and EMI Records, James has produced award winning work with a broad spectrum of artists such as Coldplay, Massive Attack, Florence & The Machine, Calvin Harris, Emeli Sandé, Will Young, Kylie Minogue, Tinie Tempah, Chvrches, Hot Chip and many more.

A left-handed Everton fan, James is quite used to the ups and down life has to offer but is not all that happy writing about himself in the third person when someone else said they would do it on his behalf. Needs must and all that.

What preoccupies you most at present?
Real blue pill, red pill stuff, like, who is the superior crisp, the Cheesy Wotsit or the Cheesy Quaver? And an all-consuming fear of inadequacy at the prospect of impending parenthood. Priorities, priorities.